STASSEL
JoJo
6+ YEARS OF CRAFTING THOUGHTFUL DESIGN THAT DRIVES MEANINGFUL IMPACT
ABOUTJoJo is a San Diego based graphic designer who believes great design should do more than look good.
With a background in Graphic Communication and Entrepreneurship from Cal Poly San Luis Obispo, JoJo combines creative thinking with a strong understanding of print production, digital design, and real-world execution. Her work spans branding, web, events, and marketing campaigns, helping turn loose ideas into cohesive visual systems and collateral that actually move the needle.
Known for equal parts creativity and organization, JoJo approaches every project strategically balancing thoughtful design with clear business goals. She’s particularly drawn to projects where design can drive measurable impact, whether that’s increasing attendance at an event, elevating a brand’s presence, or helping a business communicate more clearly.
Dipper Dash 5K
100 Days of Belmont
Healthy Petaluma
PHILOSOPHYJoJo believes the best design starts with understanding the brand. Not just the logo or color palette, but the bigger picture. Who the brand is speaking to, what it stands for, & what action it wants people to take. When those pieces are clear, design becomes far more powerful.
SUPERPOWERS
Brand identity & visual systems
Creative strategy & campaign design
Web design & ADA compliance
Print design & design reproduction technology
Adobe Creative Suite (Illustrator, InDesign, Photoshop)
Cross-functional collaboration &
client communication
Project & creative workflow management
Asana, Basecamp, Google Workspace
Email and digital marketing design
UX/UI thinking
Naming & messaging hierarchy
Typography enthusiast
JoJo understands both sides of design. The creative side that makes things look great and the strategy that makes sure they actually solve problems in the real world.
JoJo Stassel • Creative Director & Graphic Designer